Literature
Observational Learning, Information Cascades, & Herding Behaviors
- Banerjee, A. V. (1992). A Simple Model of Herd Behavior. The Quarterly Journal of Economics, 107(3), 797-817.
- Bikhchandani, S., Hirshleifer, D., & Welch, I. (1992). A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades. Journal of Political Economy, 100(5), 992-1026.
- Moretti, E. (2011). Social Learning and Peer Effects in Consumption: Evidence from Movie Sales. The Review of Economic Studies, 78(1), 356 -393.
- Simonsohn, U., & Ariely, D. (2008). When Rational Sellers Face Nonrational Buyers: Evidence from Herding on eBay. Management Science, 54(9), 1624 -1637.
- Tucker, C., & Zhang, J. (2011). How Does Popularity Information Affect Choices? A Field Experiment. Management Science.
- Zhang, J. (2010). The Sound of Silence: Observational Learning in the U.S. Kidney Market. Marketing Science, 29(2), 315–335.