Cowoo » lecture notes http://cowoo.net/home The future can be created. Wed, 31 Dec 2008 12:01:41 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Seminar Notes on Interactive Marketing http://cowoo.net/home/2008/06/seminar-notes-on-interactive-marketing/ http://cowoo.net/home/2008/06/seminar-notes-on-interactive-marketing/#comments Fri, 06 Jun 2008 16:10:49 +0000 cowoo http://cowoo.net/home/?p=7 These days a group of professors from Korea Association of Marketing (KAM) are visiting my school. Today professor Charles R. Taylor gave a lecture titled “Designing Effective Interactive Marketing: Current State of Knowledge and Need Research”.

It’s just an overview. Interactive advertising methods such as SMS ad and blog/user generated content ad (which I was interested in because of my own research falls in this title) were introduced. And the “opening a Kryptonite lock with a pen” example was impressive.

The most valuable knowledge given by Professor Taylor maybe the “Digital Ad. Principles”:

1.Privacy and SPIM issue
2.Trust
3.Interactivity
4.Entertainment
5.Building Brands

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