Seminar Notes on Interactive Marketing

These days a group of professors from Korea Association of Marketing (KAM) are visiting my school. Today professor Charles R. Taylor gave a lecture titled “Designing Effective Interactive Marketing: Current State of Knowledge and Need Research”.

It’s just an overview. Interactive advertising methods such as SMS ad and blog/user generated content ad (which I was interested in because of my own research falls in this title) were introduced. And the “opening a Kryptonite lock with a pen” example was impressive.

The most valuable knowledge given by Professor Taylor maybe the “Digital Ad. Principles”:

1.Privacy and SPIM issue
2.Trust
3.Interactivity
4.Entertainment
5.Building Brands